Thursday, April 8, 2010
Hawaiian Airlines Position
Passengers trust the impeccable record and diligence of Hawaiian Airlines as a gateway and a getaway to the South Pacific because they ensure that the adventure getting there is as relaxing, fun, and memorable as the destinations.
Wednesday, April 7, 2010
Virgin Statement
We are a new and upcoming airline that cares about the well fare of our environment, reinventing domestic air travel and making flying good again; all while providing competitive fares in the continental United States.
History of Alaska Airlines-Key Points
For more than 75 years, Alaska Airlines and its people have been guided through thick and thin by a shared commitment to integrity, caring, resourcefulness, professionalism and spirit. Especially spirit - an Alaskan spirit, born in the land the airline is named after - a place where "can-do" and "neighbor-helping-neighbor" are facts of life.
The foundation of this success was laid in 1932, when Mac McGee started flying his three-seat Stinson between Anchorage and Bristol Bay, Alaska (his plane had McGee Airways painted on the side). Finances were tight, but perseverance ruled the day—Mac and his team often worked round-the-clock, even though the next paycheck might be weeks away.
A merger with Star Air Service in 1934 created the largest airline in Alaska. After several more mergers, the name was changed a couple of times—until they found one that stuck: Alaska Airlines.
By the late 1940s, using surplus military aircraft, Alaska had branched into worldwide charter work, including the Berlin Airlift in 1948 and Operation Magic Carpet, the airlift of thousands of Yemenite Jews, to Israel in 1949. Known as the lost tribe of Israel, they had wandered the deserts for at least two centuries after being driven out of Palestine. Ironically, their faith included a prophecy that they would be returned to their Holy Land on the wings of eagles. They thought that the plane was this, so they painted an eagle above the door of the aircraft to reassure the jews as they climbed aboard.
The airlines other great adventure of the late 1940's was the Berlin Airlift. It was a very dangerous operation, planes were often shot at and weren't allowed to land on arab soil as the crew and passangers would all be killed. Days often lasted between 16 and 20 hours and the one-way flights, in twin-engine C-46 or DC-4 aircraft, covered nearly 3,000 miles.
In the late 1960s, Alaska strengthened its operating base by merging with Alaska Coastal-Ellis and Cordova airlines, legendary Southeast Alaska carriers.
When Fairbanks businessmen Ron Cosgrave and Bruce Kennedy came on board in 1972, the airline was in a financial fight for its life. They went to work setting goals and bringing people together. They won back the trust of creditors and improved on-time performance. One break that went their way was the construction of the trans-Alaska Pipeline; carrying supplies, equipment and workers gave Alaska a shot in the arm.
Bottom line, customer service became key in this new era. And it put the airline on course for what would be a nearly unprecedented record in the industry: 19 straight years of profitability.
In 1979, the airline industry was deregulated. For many carriers, this was the end of the road. For Alaska, it was a new beginning. The airline expanded methodically throughout the West Coast and in 1987 joined forces with two carriers similarly committed to outstanding customer service - Horizon Air and Jet America.
By the end of the 80s, Alaska had tripled in size. Its fleet had increased five-fold. And the route map included scheduled service to Mexico and Russia.
In 2001, it set its sights eastward with new service to Washington, D.C., and hasn't looked back since, establishing footholds in other major East Coast and Midwestern cities. More recently, the smiling Eskimo headed west across the Pacific Ocean with new service to Hawaii.
The foundation of this success was laid in 1932, when Mac McGee started flying his three-seat Stinson between Anchorage and Bristol Bay, Alaska (his plane had McGee Airways painted on the side). Finances were tight, but perseverance ruled the day—Mac and his team often worked round-the-clock, even though the next paycheck might be weeks away.
A merger with Star Air Service in 1934 created the largest airline in Alaska. After several more mergers, the name was changed a couple of times—until they found one that stuck: Alaska Airlines.
By the late 1940s, using surplus military aircraft, Alaska had branched into worldwide charter work, including the Berlin Airlift in 1948 and Operation Magic Carpet, the airlift of thousands of Yemenite Jews, to Israel in 1949. Known as the lost tribe of Israel, they had wandered the deserts for at least two centuries after being driven out of Palestine. Ironically, their faith included a prophecy that they would be returned to their Holy Land on the wings of eagles. They thought that the plane was this, so they painted an eagle above the door of the aircraft to reassure the jews as they climbed aboard.
The airlines other great adventure of the late 1940's was the Berlin Airlift. It was a very dangerous operation, planes were often shot at and weren't allowed to land on arab soil as the crew and passangers would all be killed. Days often lasted between 16 and 20 hours and the one-way flights, in twin-engine C-46 or DC-4 aircraft, covered nearly 3,000 miles.
In the late 1960s, Alaska strengthened its operating base by merging with Alaska Coastal-Ellis and Cordova airlines, legendary Southeast Alaska carriers.
When Fairbanks businessmen Ron Cosgrave and Bruce Kennedy came on board in 1972, the airline was in a financial fight for its life. They went to work setting goals and bringing people together. They won back the trust of creditors and improved on-time performance. One break that went their way was the construction of the trans-Alaska Pipeline; carrying supplies, equipment and workers gave Alaska a shot in the arm.
Bottom line, customer service became key in this new era. And it put the airline on course for what would be a nearly unprecedented record in the industry: 19 straight years of profitability.
In 1979, the airline industry was deregulated. For many carriers, this was the end of the road. For Alaska, it was a new beginning. The airline expanded methodically throughout the West Coast and in 1987 joined forces with two carriers similarly committed to outstanding customer service - Horizon Air and Jet America.
By the end of the 80s, Alaska had tripled in size. Its fleet had increased five-fold. And the route map included scheduled service to Mexico and Russia.
In 2001, it set its sights eastward with new service to Washington, D.C., and hasn't looked back since, establishing footholds in other major East Coast and Midwestern cities. More recently, the smiling Eskimo headed west across the Pacific Ocean with new service to Hawaii.
Some Testimonials of People I know
I've been flying Alaska with my family for more years than I can remember now; mostly because they are the only airline that offers a nonstop flight from Seattle to Ontario, CA (the flight we make most often, visiting relatives when I was growing up, and now visiting home). I also generally find their prices as low or sometimes even lower than the best competitor, Southwest. In the earlier years the food offered was always better than most of my other airline food experiences. I also liked that they seem to support local businesses and/or organic/non main brand foods (e.g. they serve Jones cola). Of course now all any airline gives you is pretzels and soda. The service is always very good, I've never had any significant problems with delays, and they were one of the last airlines to start charging for bags (besides Southwest and I think Jet Blue).
Theses are the questions I asked them:
Do you have an affinity to Alaska Airlines? If so why?
Why do you choose to continue to fly with them?
What do you think about the service?
Is there a spirit that the airline conveys?
Is there anything you would improve?
What do you like or dislike about flying in general?
Can you pinpoint your best memory of flying? What airline was it?
Answers:
1) Yes, I feel more comfortable with Alaska Airlines
2) We earn Air miles.
3) They have very good Customer Service.
4) I think they convey that they go direct more than any other airlines.
5) I agree with Jerry on this one bring back the first class certificates.
6) Again I agree with Jerry being on time, cleanliness, and short lines and unloading in a timely fashion.
7) My best memory was when we where delayed for hours at SeaTac heading to Las Vegas and we complained and received 4 roundtrip first-class tickets to anywhere Alaskan Airlines fly’s. They went over and above to accommodate us.
1. Yes, I think because when you are a member you have an Affinity because of perks like $50 companion certificate and 1st class upgrades help
2. The main hub is here so you do get the best deals and options
3. Service is usually good although everyone has bad days, I have had no bad experiences with them
4. Spirit of outdoors and the Alaska region mountains, water, Ice and snow is what I think of.
5. Bring back the first class certificates
6. Being on time, cleanliness, and short lines.
7. Going to Maui on Hawaiian air was most likely my best experience, clean on time, good flight with drop down movie screens
Theses are the questions I asked them:
Do you have an affinity to Alaska Airlines? If so why?
Why do you choose to continue to fly with them?
What do you think about the service?
Is there a spirit that the airline conveys?
Is there anything you would improve?
What do you like or dislike about flying in general?
Can you pinpoint your best memory of flying? What airline was it?
Answers:
1) Yes, I feel more comfortable with Alaska Airlines
2) We earn Air miles.
3) They have very good Customer Service.
4) I think they convey that they go direct more than any other airlines.
5) I agree with Jerry on this one bring back the first class certificates.
6) Again I agree with Jerry being on time, cleanliness, and short lines and unloading in a timely fashion.
7) My best memory was when we where delayed for hours at SeaTac heading to Las Vegas and we complained and received 4 roundtrip first-class tickets to anywhere Alaskan Airlines fly’s. They went over and above to accommodate us.
1. Yes, I think because when you are a member you have an Affinity because of perks like $50 companion certificate and 1st class upgrades help
2. The main hub is here so you do get the best deals and options
3. Service is usually good although everyone has bad days, I have had no bad experiences with them
4. Spirit of outdoors and the Alaska region mountains, water, Ice and snow is what I think of.
5. Bring back the first class certificates
6. Being on time, cleanliness, and short lines.
7. Going to Maui on Hawaiian air was most likely my best experience, clean on time, good flight with drop down movie screens
Tuesday, April 6, 2010
Alaska Airlines testimonials via YELP
"I love Alaska Airlines!!!. Mostly I love it because their policies are flexible and I can earn free flights very easily. The website is superb and easy to get your business taken care of.
The flights themselves are on par with any other domestic airline. I take plenty of short flights and it is a breeze. they are flying many more places now which is great."
"Customer service: Good. Everyone was friendly and helpful. I liked the staff here.
Punctuality: Nonexistent, but out of their control most of the time (weather, national security, whatever.)
Amenities: Negligible in both First Class and Economy. After experiencing both, I am ok with the Economy (it is "Economy," after all) but really disappointed with 1st. The First Class seats are bigger than Economy, but not nicer. The food sucks: melon-heavy fruit salad, apathetic frozen pizza, pretzels. I see the Yelp photos of warm, chubby omelets and verdant spinach salads in First Class, but those must be pre-cession or perhaps longer distance flights. It's helpful to have one bathroom for fewer people but that was the only real benefit.
Planes: Do not assuage my nervousness about flight. Cleanliness was OK but something about the finish and upholstery choices screamed "Red Flag" to me. The red flag being that the company doesn't care too much beyond the bare minimum, and instead chooses the cheapest possible everything. If this is true for upholstery, is it also true for mechanics... insulation... bolts?
Overall: Frugality is a trait I appreciate in, say, a Costco, but not in a machine that carries me 35,000+ feet above the earth. The experience actually resembles being trapped inside a small Costco in its material finishes and atmosphere. Except you cannot buy a coffin, digital camera, or 50lb sack of potatoes here. You know why? Alaska Air doesn't even have SkyMall in the seat pouches. No SkyMall?!?! That is the suck.
Advice: Stick to economy because 1st is not worth it. First Class Perks = skipping lines, lounge with (low quality) free food and alcohol, free alcohol on planes. The price difference between First Class & Economy is a few hundred or thousand $. Buying your own Yoplait, bagel, and box-level booze if you want it is like $20. Do the math.
Conclusion: I will only fly Alaska when it is substantially cheaper than other airlines, or when it is the only airline to a particular destination. Seating, amenities, and food in economy class in airlines like Virgin America and Continental (not to mention Swiss, British, Virgin Atlantic...) are still better than the First Class of Alaska."
"Another star for Alaska. Their customer service ninjas got in touch with me based on my Yelp review. I like that they take customer satisfaction seriously. Good for you Alaska, for stepping up to the plate and trying to make a not-so good situation better."
"The counter guy was rude and stuck-up, but the flight crew was friendly, humorous and offered great customer service.
I'm usually a fan of Hawaiian airlines, but in all honestly the customer service that Hawaiian is praised for has a new competitor (in my opinion) .
I really appreciated the fact that Alaskan is attempting to be eco-friendly and recycle as much on-flight trash as possible."
The flights themselves are on par with any other domestic airline. I take plenty of short flights and it is a breeze. they are flying many more places now which is great."
"Customer service: Good. Everyone was friendly and helpful. I liked the staff here.
Punctuality: Nonexistent, but out of their control most of the time (weather, national security, whatever.)
Amenities: Negligible in both First Class and Economy. After experiencing both, I am ok with the Economy (it is "Economy," after all) but really disappointed with 1st. The First Class seats are bigger than Economy, but not nicer. The food sucks: melon-heavy fruit salad, apathetic frozen pizza, pretzels. I see the Yelp photos of warm, chubby omelets and verdant spinach salads in First Class, but those must be pre-cession or perhaps longer distance flights. It's helpful to have one bathroom for fewer people but that was the only real benefit.
Planes: Do not assuage my nervousness about flight. Cleanliness was OK but something about the finish and upholstery choices screamed "Red Flag" to me. The red flag being that the company doesn't care too much beyond the bare minimum, and instead chooses the cheapest possible everything. If this is true for upholstery, is it also true for mechanics... insulation... bolts?
Overall: Frugality is a trait I appreciate in, say, a Costco, but not in a machine that carries me 35,000+ feet above the earth. The experience actually resembles being trapped inside a small Costco in its material finishes and atmosphere. Except you cannot buy a coffin, digital camera, or 50lb sack of potatoes here. You know why? Alaska Air doesn't even have SkyMall in the seat pouches. No SkyMall?!?! That is the suck.
Advice: Stick to economy because 1st is not worth it. First Class Perks = skipping lines, lounge with (low quality) free food and alcohol, free alcohol on planes. The price difference between First Class & Economy is a few hundred or thousand $. Buying your own Yoplait, bagel, and box-level booze if you want it is like $20. Do the math.
Conclusion: I will only fly Alaska when it is substantially cheaper than other airlines, or when it is the only airline to a particular destination. Seating, amenities, and food in economy class in airlines like Virgin America and Continental (not to mention Swiss, British, Virgin Atlantic...) are still better than the First Class of Alaska."
"Another star for Alaska. Their customer service ninjas got in touch with me based on my Yelp review. I like that they take customer satisfaction seriously. Good for you Alaska, for stepping up to the plate and trying to make a not-so good situation better."
"The counter guy was rude and stuck-up, but the flight crew was friendly, humorous and offered great customer service.
I'm usually a fan of Hawaiian airlines, but in all honestly the customer service that Hawaiian is praised for has a new competitor (in my opinion) .
I really appreciated the fact that Alaskan is attempting to be eco-friendly and recycle as much on-flight trash as possible."
alaska airlines advantages
The Alaska Airlines Foundation, headquartered on the grounds of Ted Stevens International Airport in Anchorage, Alaska, gives grants to 501©(3) non-profit organizations that are classified as charities in the U.S. states of Alaska and Washington.
Alaska Airlines and Horizon Air now operate some of the most fuel-efficient (and carbon efficient) aircraft in the industry. To improve the aerodynamics of our aircraft, Alaska Airlines is using winglets (the turned-up extensions at the tips of the wings) to further increase fuel efficiency by 3 percent.
Through the fleet improvement initiatives described below, Alaska has saved more than 16 million gallons of fuel per year. This is equivalent to taking 28,000 cars off the road for a year:
Fleet Transition: Beginning in 2006 and concluding in 2008, Alaska Airlines replaced their aircrafts with more fuel-efficient Boeing Next Generation 737s, which consumes 18 percent less fuel compared to the previous MD-80.
Winglets: Retrofitting Alaska Airlines' older 737s with winglets (the turned-up extensions at the tips of the wings) further increases fuel efficiency by 3 percent. That translates into approximately 100,000 fewer gallons of fuel consumed per aircraft each year.
Weight Reduction: To further reduce fuel consumption, they've put their fleet on a weight-loss program including: providing Alaska Airlines entire fleet with lighter catering carts, saving an estimated 300,000 gallons of fuel each year. Reductions of 20 gallons in the amount of potable water carried on our new 737-800s saves another 3,000 gallons of fuel per aircraft each year.
In every year since 2002, the prestigious Condé Nast Traveler magazine has ranked Horizon Air among the top 5 domestic single-class airlines.
Horizon Air and Alaska Airlines' pioneering efforts with online check-in earned "Best Airline Innovation" recognition in Reader's Digest Magazine's annual compilation of the 100 best people, places, ideas and innovations in America.
Alaska Airlines and Horizon Air were among the first airlines to provide employees, including spouses or domestic partners full flight and travel benefits. Spouses, parents of employees and children also qualify for partner carrier reduced fares with more than 30 other airlines.
Alaska Airlines and Horizon Air now operate some of the most fuel-efficient (and carbon efficient) aircraft in the industry. To improve the aerodynamics of our aircraft, Alaska Airlines is using winglets (the turned-up extensions at the tips of the wings) to further increase fuel efficiency by 3 percent.
Through the fleet improvement initiatives described below, Alaska has saved more than 16 million gallons of fuel per year. This is equivalent to taking 28,000 cars off the road for a year:
Fleet Transition: Beginning in 2006 and concluding in 2008, Alaska Airlines replaced their aircrafts with more fuel-efficient Boeing Next Generation 737s, which consumes 18 percent less fuel compared to the previous MD-80.
Winglets: Retrofitting Alaska Airlines' older 737s with winglets (the turned-up extensions at the tips of the wings) further increases fuel efficiency by 3 percent. That translates into approximately 100,000 fewer gallons of fuel consumed per aircraft each year.
Weight Reduction: To further reduce fuel consumption, they've put their fleet on a weight-loss program including: providing Alaska Airlines entire fleet with lighter catering carts, saving an estimated 300,000 gallons of fuel each year. Reductions of 20 gallons in the amount of potable water carried on our new 737-800s saves another 3,000 gallons of fuel per aircraft each year.
In every year since 2002, the prestigious Condé Nast Traveler magazine has ranked Horizon Air among the top 5 domestic single-class airlines.
Horizon Air and Alaska Airlines' pioneering efforts with online check-in earned "Best Airline Innovation" recognition in Reader's Digest Magazine's annual compilation of the 100 best people, places, ideas and innovations in America.
Alaska Airlines and Horizon Air were among the first airlines to provide employees, including spouses or domestic partners full flight and travel benefits. Spouses, parents of employees and children also qualify for partner carrier reduced fares with more than 30 other airlines.
Positioning Statement
British Airways aims to be the most responsible airline in the
world, while retaining their prestigious reputation and offering
year-round low fares to and from centrally-located airports
in their extensive global network.
world, while retaining their prestigious reputation and offering
year-round low fares to and from centrally-located airports
in their extensive global network.
delta position statement
Delta Airlines is an established, reliable and influential company that is dedicated to taking people where they need to go, all over the world. They aim to use their Fortune 500 position to better their community environmentally, culturally, and financially.
delta bankruptcy timeline
http://www.cbsnews.com/elements/2005/09/15/in_depth_business/timeline846841_0_main.shtml
DELTA
Delta Air Lines Mission Statement:
"We — Delta's employees, customers, and community partners together form a force for positive local and global change, dedicated to bettering standards of living and the environment where we and our customers live and work."
“The spirit of giving embodied by Delta employee volunteers symbolizes the heart and soul of Delta people worldwide. It’s because of them that our company
is recognized as more than just an airline. We are a leader in corporate social responsibility.”
Scarlet Pressley-Brown
Director-External Affairs & Community Relations
and Delta’s Force for Global Good
"Delta is firmly committed to our environment, safety, and social responsibility. We demonstrate these commitments in hundreds of ways throughout the world
on a daily basis as we partner with our employees, vendors, customers, civic, and non-profit organizations to make a difference in the communities where we live and work. Many of our programs are award-winning and industry-leading. We don’t do them for the awards. We do them because they’re the right thing to do."
Richard H. Anderson
Chief Executive Officer
New uniforms designed by Richard Tyler
New slogan after Delta emerged from bankruptcy
OVERVIEW
Delta Airlines, established late 1929, is the world's largest airline in terms of passenger traffic and fleet size. It is a United States airline based in Atlanta, and flies to over 375 destinations in 88 countries across six continents, including North America, South America, Europe, Asia, Africa, the Middle East, the Caribbean, and Australia. As of 2009, Delta is the only major U.S. carrier that flies to Africa. The company employs 75,000 people, after offering voluntary severance payouts for up to 30,000 employees in 2008.
CULTURE
Delta identifies itself as a company that promotes arts and culture, as an active partner in supporting community organizations, museums, and exhibits. In 2010, Delta was the recipient of the Corporation of the Year Award from the Georgia Association of Museums and Galleries.
Delta is proud to embrace diverse people, thinking, and styles. In support of this goal, Delta is a proud sponsor of the United Negro College Fund, the Dr. Joseph Lowery Scholarship at Morehouse University, Pride celebrations in New York, Atlanta, and Minneapolis as well as many other causes.
In support of global wellness, Delta is a proud sponsor of the American Cancer Society, The Breast Cancer Research Foundation, St. Jude Children’s Hospital, the Children’s Miracle Network, the Carter Center, Habitat for Humanity, as well as many other causes.
DELTA'S SLOGANS
Speed, Comfort and Safety (1929)
Delta Air Lines—The Trans-Southern Route (1935)
Speed, Comfort and Convenience (1930s)
The Airline of the South (1940)
None Faster—None Finer—To and Through the South (1948)
Hospitality and Service from the Heart (late 1950s)
Delta—One of America's Pioneer Scheduled Airlines (1950s)
DELTA the airline with the BIG JETS (1959)
DELTA Best Thing That Ever Happened to Air Travel (ca. 1966-1968)
Delta Is Ready When You Are (1968-Dec 1984)
That's the Delta Spirit DELTA. The Airline Run by Professionals. (1970)
Delta Is My Airline (1974)
Airlines Are the Same; Only People Make the Difference (1980)
Delta Gets You There (1984-1987); other versions: Delta Will Get You There and Delta Gets You There with Care
Following the Delta and Western merger, a most successful marketing campaign was launched with slogans “We Love to Fly.” and “We Love to Fly and it Shows.” (Sep 1987)
Ready When You Are (ca. 1992)
You'll Love the Way We Fly (1994)
On Top of the World (1997)
Good goes around (Jan 2005)
1940: Airline of the South
1961: The Air Line with the Big Jets
In 1966, with the introduction of the first Series 61 DC-8, Delta adopted the slogan "Fly big to Florida... Fly Delta!". Bob Hope, known in ads as Bob "Super DC-8" Hope, was Delta's spokesperson at the time.
1968: Delta is ready when you are
1972: Fly the best with Delta
1976: Celebrate the Bicentennial with Delta
1980: Delta is the Best.
1984: Delta gets you there with care.
1986: The Official Airline of Walt Disney World
1987: The Best Get Better, reflective of the airline's merger with Western Airlines
1987: We Love To Fly, And It Shows
1989: The Official Airline of Disneyland and Walt Disney World
1991: Delta is your choice for flying
1994: You'll love the way we fly
1996: On top of the world. This slogan was launched at the 1996 Summer Olympics in Atlanta, for which Delta was the official airline.
2000: "Fly___", in which the blank was filled in according to the context of the slogan's usage. For example, on the airline's cocktail napkins, the slogan was "Fly 'refreshed'". For luggage tags, the slogan read "Fly 'for business'" or "Fly 'me home'".
Immediately after the 9/11 terrorist attacks, Delta adopted the slogan, "Delta remembers America".
In 2004, Delta adopted a marketing scheme using "Secret Places – ___", in which the blank was filled in according to the picture being used in the advertisement (and coinciding with a major Delta destination). Several examples of this marketing remain in place on jetways and in gate waiting areas in Atlanta, Cincinnati, and New York-JFK.
2005: Good Goes Around"[60]
2007: Delta Air Lines exited bankruptcy. To highlight changes, the airline chose "Change Is:__________" (in which the blank was filled according to the context of the slogan's usage) as its slogan. Other advertisements used the tagline "Change Is: Delta" in a play on the use of the Greek letter delta to denote the difference operator in mathematics.
2008: As part of the rebranding project a safety video featuring a flight attendant premiered on YouTube in early 2008 garnering over 1 million views and the attention of news outlets, specifically for the video's camp and cheeky tone mixed with the serious safety message. The flight attendant, Katherine Lee, has been dubbed "Deltalina" by the media for her resemblance of movie star Angelina Jolie.[61][62][63] Delta had considered several styles for its current safety video, including animation, before opting for a video presenting a flight attendant speaking to the audience. The video was filmed on a Boeing 757.[64]
After the merger with Northwest, both airlines adopted "One Great Airline" and "Together In Style".
ADVANTAGES
Delta started the industry's first comprehensive in-flight recycling program on July 1, 2007.
Delta awards the annual Delta Prize for Global Understanding in conjunction with the University of Georgia.[68] The award recognizes individuals or groups whose initiatives have helped promote world peace as well as globally significant efforts that provide opportunities for greater understanding among nations and cultures.
Delta is the winner of the 2009 Gay.com Travel Awards in the Favorite Airline category.[69] Competitors include: American Airlines, Virgin America, JetBlue, and Southwest Airlines.
In 2006, SkyMiles was picked as the "best frequent flyer program" in the Best in Business Travel Awards.
As the world’s largest airline, Delta realizes the responsibility it has as an industry leader to strive to conserve resources, support alternative fuels research, and engage our employees and customers through initiatives such as carbon offsetting and recycling. We continue to work aggressively to reduce emissions and become even better environmental stewards. In 2007, Delta became the first US airline to launch a carbon offset program.
IN FLIGHT RECYCLING
In 2009, Delta’s In-Flight Recycling program diverted over 2 million pounds (1,000 tons) of aluminum, mixed paper and plastic from domestic flights serving 29 cities.
Delta continues to recycle an average of 1 million individual aluminum cans each month.
In-Flight Recycling has fully funded the building of two Habitat for Humanity Homes (Atlanta in 2008 and Cincinnati in 2009) and will have a similar opportunity in 2010.
AIRCRAFT CARPET RECYCLING
Since program inception in 2007, Delta has diverted 221,000 pounds of worn aircraft carpet from Atlanta area landfills.
This is equivalent to 70,899 square yards or approximately 15 acres of land.
A key partner in conservation is The Nature Conservancy. Delta Air Lines has donated $1,000,000 over three years for use in one of the Conservancy’s first domestic land acquisition, reforestation, restoration and carbon monitoring projects.
KEYWORDS
global, expansive, leading
environmental
"We — Delta's employees, customers, and community partners together form a force for positive local and global change, dedicated to bettering standards of living and the environment where we and our customers live and work."
“The spirit of giving embodied by Delta employee volunteers symbolizes the heart and soul of Delta people worldwide. It’s because of them that our company
is recognized as more than just an airline. We are a leader in corporate social responsibility.”
Scarlet Pressley-Brown
Director-External Affairs & Community Relations
and Delta’s Force for Global Good
"Delta is firmly committed to our environment, safety, and social responsibility. We demonstrate these commitments in hundreds of ways throughout the world
on a daily basis as we partner with our employees, vendors, customers, civic, and non-profit organizations to make a difference in the communities where we live and work. Many of our programs are award-winning and industry-leading. We don’t do them for the awards. We do them because they’re the right thing to do."
Richard H. Anderson
Chief Executive Officer
New uniforms designed by Richard Tyler
New slogan after Delta emerged from bankruptcy
OVERVIEW
Delta Airlines, established late 1929, is the world's largest airline in terms of passenger traffic and fleet size. It is a United States airline based in Atlanta, and flies to over 375 destinations in 88 countries across six continents, including North America, South America, Europe, Asia, Africa, the Middle East, the Caribbean, and Australia. As of 2009, Delta is the only major U.S. carrier that flies to Africa. The company employs 75,000 people, after offering voluntary severance payouts for up to 30,000 employees in 2008.
CULTURE
Delta identifies itself as a company that promotes arts and culture, as an active partner in supporting community organizations, museums, and exhibits. In 2010, Delta was the recipient of the Corporation of the Year Award from the Georgia Association of Museums and Galleries.
Delta is proud to embrace diverse people, thinking, and styles. In support of this goal, Delta is a proud sponsor of the United Negro College Fund, the Dr. Joseph Lowery Scholarship at Morehouse University, Pride celebrations in New York, Atlanta, and Minneapolis as well as many other causes.
In support of global wellness, Delta is a proud sponsor of the American Cancer Society, The Breast Cancer Research Foundation, St. Jude Children’s Hospital, the Children’s Miracle Network, the Carter Center, Habitat for Humanity, as well as many other causes.
DELTA'S SLOGANS
Speed, Comfort and Safety (1929)
Delta Air Lines—The Trans-Southern Route (1935)
Speed, Comfort and Convenience (1930s)
The Airline of the South (1940)
None Faster—None Finer—To and Through the South (1948)
Hospitality and Service from the Heart (late 1950s)
Delta—One of America's Pioneer Scheduled Airlines (1950s)
DELTA the airline with the BIG JETS (1959)
DELTA Best Thing That Ever Happened to Air Travel (ca. 1966-1968)
Delta Is Ready When You Are (1968-Dec 1984)
That's the Delta Spirit DELTA. The Airline Run by Professionals. (1970)
Delta Is My Airline (1974)
Airlines Are the Same; Only People Make the Difference (1980)
Delta Gets You There (1984-1987); other versions: Delta Will Get You There and Delta Gets You There with Care
Following the Delta and Western merger, a most successful marketing campaign was launched with slogans “We Love to Fly.” and “We Love to Fly and it Shows.” (Sep 1987)
Ready When You Are (ca. 1992)
You'll Love the Way We Fly (1994)
On Top of the World (1997)
Good goes around (Jan 2005)
1940: Airline of the South
1961: The Air Line with the Big Jets
In 1966, with the introduction of the first Series 61 DC-8, Delta adopted the slogan "Fly big to Florida... Fly Delta!". Bob Hope, known in ads as Bob "Super DC-8" Hope, was Delta's spokesperson at the time.
1968: Delta is ready when you are
1972: Fly the best with Delta
1976: Celebrate the Bicentennial with Delta
1980: Delta is the Best.
1984: Delta gets you there with care.
1986: The Official Airline of Walt Disney World
1987: The Best Get Better, reflective of the airline's merger with Western Airlines
1987: We Love To Fly, And It Shows
1989: The Official Airline of Disneyland and Walt Disney World
1991: Delta is your choice for flying
1994: You'll love the way we fly
1996: On top of the world. This slogan was launched at the 1996 Summer Olympics in Atlanta, for which Delta was the official airline.
2000: "Fly___", in which the blank was filled in according to the context of the slogan's usage. For example, on the airline's cocktail napkins, the slogan was "Fly 'refreshed'". For luggage tags, the slogan read "Fly 'for business'" or "Fly 'me home'".
Immediately after the 9/11 terrorist attacks, Delta adopted the slogan, "Delta remembers America".
In 2004, Delta adopted a marketing scheme using "Secret Places – ___", in which the blank was filled in according to the picture being used in the advertisement (and coinciding with a major Delta destination). Several examples of this marketing remain in place on jetways and in gate waiting areas in Atlanta, Cincinnati, and New York-JFK.
2005: Good Goes Around"[60]
2007: Delta Air Lines exited bankruptcy. To highlight changes, the airline chose "Change Is:__________" (in which the blank was filled according to the context of the slogan's usage) as its slogan. Other advertisements used the tagline "Change Is: Delta" in a play on the use of the Greek letter delta to denote the difference operator in mathematics.
2008: As part of the rebranding project a safety video featuring a flight attendant premiered on YouTube in early 2008 garnering over 1 million views and the attention of news outlets, specifically for the video's camp and cheeky tone mixed with the serious safety message. The flight attendant, Katherine Lee, has been dubbed "Deltalina" by the media for her resemblance of movie star Angelina Jolie.[61][62][63] Delta had considered several styles for its current safety video, including animation, before opting for a video presenting a flight attendant speaking to the audience. The video was filmed on a Boeing 757.[64]
After the merger with Northwest, both airlines adopted "One Great Airline" and "Together In Style".
ADVANTAGES
Delta started the industry's first comprehensive in-flight recycling program on July 1, 2007.
Delta awards the annual Delta Prize for Global Understanding in conjunction with the University of Georgia.[68] The award recognizes individuals or groups whose initiatives have helped promote world peace as well as globally significant efforts that provide opportunities for greater understanding among nations and cultures.
Delta is the winner of the 2009 Gay.com Travel Awards in the Favorite Airline category.[69] Competitors include: American Airlines, Virgin America, JetBlue, and Southwest Airlines.
In 2006, SkyMiles was picked as the "best frequent flyer program" in the Best in Business Travel Awards.
As the world’s largest airline, Delta realizes the responsibility it has as an industry leader to strive to conserve resources, support alternative fuels research, and engage our employees and customers through initiatives such as carbon offsetting and recycling. We continue to work aggressively to reduce emissions and become even better environmental stewards. In 2007, Delta became the first US airline to launch a carbon offset program.
IN FLIGHT RECYCLING
In 2009, Delta’s In-Flight Recycling program diverted over 2 million pounds (1,000 tons) of aluminum, mixed paper and plastic from domestic flights serving 29 cities.
Delta continues to recycle an average of 1 million individual aluminum cans each month.
In-Flight Recycling has fully funded the building of two Habitat for Humanity Homes (Atlanta in 2008 and Cincinnati in 2009) and will have a similar opportunity in 2010.
AIRCRAFT CARPET RECYCLING
Since program inception in 2007, Delta has diverted 221,000 pounds of worn aircraft carpet from Atlanta area landfills.
This is equivalent to 70,899 square yards or approximately 15 acres of land.
A key partner in conservation is The Nature Conservancy. Delta Air Lines has donated $1,000,000 over three years for use in one of the Conservancy’s first domestic land acquisition, reforestation, restoration and carbon monitoring projects.
KEYWORDS
global, expansive, leading
environmental
British Airways Key Words
BRITISH AIRWAYS
Responsible
Premium
Global
Prestigious
Experienced
Sustainable
Charitable
Inclusive
Innovative
Diverse
Responsible
Premium
Global
Prestigious
Experienced
Sustainable
Charitable
Inclusive
Innovative
Diverse
Virgin America is about making flying good again
Words to Describe Photos:
Innovative
Ground breaking
Sustainable
Community
Re-inventive
Overview:
Virgin America is a California based company, launched in August 2007 and since then have hosted 62 million guests. The airline is a branch of Virgin Atlantic Group which was birthed in 1984 and since then has provided passengers flights to 35 destinations internationally. The goal: to “make flying good again.” They brought a new spin on business travel: new planes, attractive fares, top notch service, and host of innovative immunities.
Culture:
Virgin is a new airline with new ideas. They are about breaking boundaries and bringing travel into the 21st century. They see themselves as an enrichment program for passengers.
Word that describe their target traveler:
Creative
Compassionate
Visionary
Spontaneous
Inspiring
Trust Worthy
Passionate
Energetic
Ambitious
Advantages:
Go Green:
Virgin is the first airline to join the US Environment Protection Agency’s Climate Leaders Program. They are also the first to list their carbon footprint internationally.
Amenities:
Lighting:
In their cabin they have twelve kinds of lighting to adjust to the light outside.
Touch Screens:
There are nine touch screens for every row, that provide seat to seat messaging and on-demand food and drink.
Complaints:
Trying too hard
No instructions for new technology
Service
Annual Report:
Last year Virgin Atlantic reported a final pre-taxed profit of $25.3 million.
British Airways Research-Repost
VISION
Our vision is to become the world’s most responsible airline,
and we recognise that this is best achieved by ensuring that
our flying activity is sustainable. We have developed a series of
strategic goals and plans to deliver this vision.”
Corporate Responsibility is organized under 4 streams:
Environment:
Reduce our carbon emissions, waste and noise and improve air quality
Community:
Support charities and communities in countries we fly to and from
Marketplace:
Encourage and facilitate our customers and suppliers to be responsible
Workplace:
Encourage and facilitate our colleagues to be responsible
HISTORY
British Airways can trace its origins back to the birth of civil aviation,
the pioneering days following World War I. In the 90 years that have
passed since the world's first schedule air service on 25 August 1919,
air travel has changed beyond all recognition.
read more at:
http://www.britishairways.com/travel/explore-our-past/public/en_gb?gsLink=searchResults
CULTURE
In British Airways we are constantly working towards creating an
inclusive culture that understands and respects the individual
differences of our employees. In addition we seek to deliver a service
which reflects and responds to the diverse range of customer
needs. We aim to drive and integrate diversity into all aspects of
our service to ensure that we remain competitive. As a company
which operates globally, we need to attract and retain talented
individuals to reflect the diversity of our customer base. Employing
a mix of people from diverse backgrounds leads to potential new
ideas and innovation. Our strategy is driven through diversity
champions representing departments across the airline and employee
groups which meet regularly to discuss issues on religion, disability,
flexible working, sexual orientation and ethnicity. Diversity issues are
communicated to employees via our corporate intranet site, diversity
forums, diversity employee networks, our company newspaper and in
our own monthly newsletters "Diverse Times" and “Religious Festivals”.
COMPETITIVE ADVANTAGES
Environmental Initiatives:
191 aircraft engines already modified by Boeing to reduce
NOx and improve fuel efficiency
Corporate Responsibility to giving charitable donations
(over 5.4 million pounds last year) and participating in charity events
COMPETITIVE DISADVANTAGES
The strike is affecting thousands of travelers and their
departure /arrival times
On the three day cabin crew Strike:
"The Prime Minister believes that this strike is in no one's
interest and will cause unacceptable inconvenience to
passengers," his office said in a statement. "As the country
struggles out of the recession, the last thing we need is
the unions holding the country to ransom," said Theresa
Villiers, the opposition Conservative Party's transport
spokeswoman. BA argues that the disputed changes —
including a pay freeze in 2010, a switch to part-time
work for 3,000 staff and a reduction in cabin crew sizes
from 15 to 14 on long-haul flights from Heathrow
airport — are critical for its survival. Unite argues it was
not properly consulted on the changes. BA said Friday
it had offered to modify the changes, even though they had
been approved by Britain's High Court, but Unite had
declined to put the offer to its members to vote. Analysts
estimate that BA has already lost more than 25 million
pounds because of canceled tickets and the cost of contingency
plans, which include leasing fully crewed planes from other
airlines. Unite has a second, four-day walkout planned to begin
March 27 and has said more strikes will be scheduled for after
April 14 if the dispute is not resolved. It has pledged not to walk
out over the busy Easter period.
Our vision is to become the world’s most responsible airline,
and we recognise that this is best achieved by ensuring that
our flying activity is sustainable. We have developed a series of
strategic goals and plans to deliver this vision.”
Corporate Responsibility is organized under 4 streams:
Environment:
Reduce our carbon emissions, waste and noise and improve air quality
Community:
Support charities and communities in countries we fly to and from
Marketplace:
Encourage and facilitate our customers and suppliers to be responsible
Workplace:
Encourage and facilitate our colleagues to be responsible
HISTORY
British Airways can trace its origins back to the birth of civil aviation,
the pioneering days following World War I. In the 90 years that have
passed since the world's first schedule air service on 25 August 1919,
air travel has changed beyond all recognition.
read more at:
http://www.britishairways.com/travel/explore-our-past/public/en_gb?gsLink=searchResults
CULTURE
In British Airways we are constantly working towards creating an
inclusive culture that understands and respects the individual
differences of our employees. In addition we seek to deliver a service
which reflects and responds to the diverse range of customer
needs. We aim to drive and integrate diversity into all aspects of
our service to ensure that we remain competitive. As a company
which operates globally, we need to attract and retain talented
individuals to reflect the diversity of our customer base. Employing
a mix of people from diverse backgrounds leads to potential new
ideas and innovation. Our strategy is driven through diversity
champions representing departments across the airline and employee
groups which meet regularly to discuss issues on religion, disability,
flexible working, sexual orientation and ethnicity. Diversity issues are
communicated to employees via our corporate intranet site, diversity
forums, diversity employee networks, our company newspaper and in
our own monthly newsletters "Diverse Times" and “Religious Festivals”.
COMPETITIVE ADVANTAGES
Environmental Initiatives:
191 aircraft engines already modified by Boeing to reduce
NOx and improve fuel efficiency
Corporate Responsibility to giving charitable donations
(over 5.4 million pounds last year) and participating in charity events
COMPETITIVE DISADVANTAGES
The strike is affecting thousands of travelers and their
departure /arrival times
On the three day cabin crew Strike:
"The Prime Minister believes that this strike is in no one's
interest and will cause unacceptable inconvenience to
passengers," his office said in a statement. "As the country
struggles out of the recession, the last thing we need is
the unions holding the country to ransom," said Theresa
Villiers, the opposition Conservative Party's transport
spokeswoman. BA argues that the disputed changes —
including a pay freeze in 2010, a switch to part-time
work for 3,000 staff and a reduction in cabin crew sizes
from 15 to 14 on long-haul flights from Heathrow
airport — are critical for its survival. Unite argues it was
not properly consulted on the changes. BA said Friday
it had offered to modify the changes, even though they had
been approved by Britain's High Court, but Unite had
declined to put the offer to its members to vote. Analysts
estimate that BA has already lost more than 25 million
pounds because of canceled tickets and the cost of contingency
plans, which include leasing fully crewed planes from other
airlines. Unite has a second, four-day walkout planned to begin
March 27 and has said more strikes will be scheduled for after
April 14 if the dispute is not resolved. It has pledged not to walk
out over the busy Easter period.
British Airways Research-Examples of Copy
PROFIT OUTLOOK REMAINS UNCHANGED
Contingency plans for the second period of industrial action have again been very successful.
Over the first two days (March 27 and 28) the airline operated 308 or 83 per cent of its longhaul programme (273 or 78 per cent last weekend) and 623 or 67 per cent of its shorthaul programme (442 or 50 per cent last weekend). Total number of passenger flights increased 30 per cent from 715 to 931. Seat factors continued to be strong at 75 per cent in longhaul and 64 per cent in shorthaul. In addition the airline operated 61 positioning flights to carry cargo and return passengers home with minimum disruption, nine less than last weekend. Wet lease aircraft decreased from 22 to 11 (costing approximately £495,000 for the last two days) as we operated a larger number of our own aircraft. We operated 100 per cent of our normal schedule at Gatwick.
Over this busy Easter holiday air travel weekend, we flew 118,575 passengers, an increase of 37 per cent over the 86,262 carried last weekend.
This strong and improved operational performance made possible by dedicated BA staff has further reduced the impact of the disruption. The estimate is a daily impact of £5.5 million for each day this weekend. Any change to the cost impact for the remaining two days of industrial action will be announced later in the week if required. Earnings expectations for the year ended March 31, 2010 continue broadly unchanged.
From Preliminary Results Announcement 01-04 2008- 31-03-2009:
"We are committed to being the leading global premium airline. This year we will complete our Club World cabin upgrade and introduce a brand new First cabin while investing in premium cabin crew training to ensure that we can deliver service standards to match those experienced in the most prestigious hotels and restaurants.
"Both the US Department of Transportation and EU continue to assess our application for anti-trust immunity to operate a transatlantic joint business with American Airlines and Iberia and nearly 3,400 letters have been sent to the US Department of Transportation supporting our application. We are optimistic that anti-trust immunity will be approved in the next six months so that in early 2010 we can start to bring benefits to our customers, employees and shareholders, and enjoy a level playing field for oneworld with the two other global airline alliances.
Contingency plans for the second period of industrial action have again been very successful.
Over the first two days (March 27 and 28) the airline operated 308 or 83 per cent of its longhaul programme (273 or 78 per cent last weekend) and 623 or 67 per cent of its shorthaul programme (442 or 50 per cent last weekend). Total number of passenger flights increased 30 per cent from 715 to 931. Seat factors continued to be strong at 75 per cent in longhaul and 64 per cent in shorthaul. In addition the airline operated 61 positioning flights to carry cargo and return passengers home with minimum disruption, nine less than last weekend. Wet lease aircraft decreased from 22 to 11 (costing approximately £495,000 for the last two days) as we operated a larger number of our own aircraft. We operated 100 per cent of our normal schedule at Gatwick.
Over this busy Easter holiday air travel weekend, we flew 118,575 passengers, an increase of 37 per cent over the 86,262 carried last weekend.
This strong and improved operational performance made possible by dedicated BA staff has further reduced the impact of the disruption. The estimate is a daily impact of £5.5 million for each day this weekend. Any change to the cost impact for the remaining two days of industrial action will be announced later in the week if required. Earnings expectations for the year ended March 31, 2010 continue broadly unchanged.
From Preliminary Results Announcement 01-04 2008- 31-03-2009:
"We are committed to being the leading global premium airline. This year we will complete our Club World cabin upgrade and introduce a brand new First cabin while investing in premium cabin crew training to ensure that we can deliver service standards to match those experienced in the most prestigious hotels and restaurants.
"Both the US Department of Transportation and EU continue to assess our application for anti-trust immunity to operate a transatlantic joint business with American Airlines and Iberia and nearly 3,400 letters have been sent to the US Department of Transportation supporting our application. We are optimistic that anti-trust immunity will be approved in the next six months so that in early 2010 we can start to bring benefits to our customers, employees and shareholders, and enjoy a level playing field for oneworld with the two other global airline alliances.
Bad Things about Alaska
http://www.jaunted.com/story/2007/11/9/10350/2198/travel/First+Person+Flight+Reviews%3A+Alaska+Airlines
Airline Accident Rates
Accidental Deaths on Flights
Notably, Alaskan Airlines has had only one death and Hawaiian Airlines has had none in their histories as airlines.
Notably, Alaskan Airlines has had only one death and Hawaiian Airlines has had none in their histories as airlines.
Hawaiian Food
Continental drops free food on flights, says the LA Times, leaving Hawaiian Airlines as the only airline to continue free meals, at least for coach flights. Whether it's the only domestic airline or worldwide airline to continue to do so is not specified. View Article
Monday, April 5, 2010
british airways steps toward better environment
http://www.britishairways.com/travel/csr-corporate-responsibility/public/en_gb
Friday, April 2, 2010
Funny Commercial
http://www.jaunted.com/story/2007/5/14/154239/901/travel/Genius+and+Uplifting+Quotation+of+the+Day%2C+Courtesty+of+Alaska+Airlines
San Jose to Austin
http://www.jaunted.com/story/2009/9/10/145140/997/travel/Alaska+Launches+Daily+%22Nerd+Bird%22+Between+San+Jose+And+Austin
From "Nerd" Bird to "Barbie"
http://www.jaunted.com/story/2010/4/2/9115/38280/travel/From+the+%27Nerd+Bird%27+to+the+%27Barbie+Bird%27%3A+The+Best+Airline+Route+Nicknames
Alaska and Wall Street
http://online.wsj.com/public/quotes/main.html?type=djn&symbol=ALK
This shows stats of their stocks, if you have a user account for the wall street journal, i don't, it will show you the company's profile...might be interesting! I you know of anyone who might let get on that!
This shows stats of their stocks, if you have a user account for the wall street journal, i don't, it will show you the company's profile...might be interesting! I you know of anyone who might let get on that!
Summer Costs of Travel to Hawaii
http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/04/02/alohafriday040210.DTL
Ryan this might be good for you. It's about Alaska's competition with Hawaiian and even United.
"United still has the most nonstop flights to Hawai'i from the Bay Area, including flights to Kaua'i as well as O'ahu, Maui and the Big Island. It's also often cheaper to fly United to Los Angeles first, then onto the Hawaiian island of your choice — there's even more competition in the Southern California market."
Ryan this might be good for you. It's about Alaska's competition with Hawaiian and even United.
"United still has the most nonstop flights to Hawai'i from the Bay Area, including flights to Kaua'i as well as O'ahu, Maui and the Big Island. It's also often cheaper to fly United to Los Angeles first, then onto the Hawaiian island of your choice — there's even more competition in the Southern California market."
Thursday, April 1, 2010
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