Virgin America is about making flying good again

Words to Describe Photos:
Innovative
Ground breaking
Sustainable
Community
Re-inventive

Overview:
Virgin America is a California based company, launched in August 2007 and since then have hosted 62 million guests. The airline is a branch of Virgin Atlantic Group which was birthed in 1984 and since then has provided passengers flights to 35 destinations internationally. The goal: to “make flying good again.” They brought a new spin on business travel: new planes, attractive fares, top notch service, and host of innovative immunities.

Culture:
Virgin is a new airline with new ideas. They are about breaking boundaries and bringing travel into the 21st century. They see themselves as an enrichment program for passengers.

Word that describe their target traveler:
Creative
Compassionate
Visionary
Spontaneous
Inspiring
Trust Worthy
Passionate
Energetic
Ambitious

Advantages:

Go Green:
Virgin is the first airline to join the US Environment Protection Agency’s Climate Leaders Program. They are also the first to list their carbon footprint internationally.

Amenities:
Lighting:
In their cabin they have twelve kinds of lighting to adjust to the light outside.
Touch Screens:
There are nine touch screens for every row, that provide seat to seat messaging and on-demand food and drink.

Complaints:
Trying too hard
No instructions for new technology
Service

Annual Report:
Last year Virgin Atlantic reported a final pre-taxed profit of $25.3 million.